Anyone who understands the basic principles of supply and demand can see the value in a reliable demand for products and services. This makes the automotive service franchise industry a wise one to invest in because cars consistently need servicing. Further, entrepreneurs choosing to franchise with an established industry brand will not only benefit from delivering sought-after services but also gain access to brand name recognition, training, and support resources.
If you’re searching for a business opportunity that goes beyond a standard tire service and oil change franchise, Big O Tires could be the right fit for you! We offer a comprehensive list of industry-leading auto care services, all due to the franchise business model we’ve built over our decades of experience.
Thanks to our opportunity, we can help prepare Big O Tires franchisees coming from various experiential backgrounds to succeed in their new life in automotive services. We can offer you a strong chance of building a top-tier auto repair franchise with us as well if you are either:
Car owners are advised, and sometimes even required, to take their vehicles to an auto shop for inspections. Areas of the car that are examined and worked on can vary based on the car’s mileage since the previous visit. While each make and model of car is different, it’s important that these vehicles receive the required maintenance from trained professionals. (1)
Big O Tires helps our franchisees capitalize on this by providing expert training on a range of automotive services. Customers have come to know Big O franchises as one-stop shops for their auto repair needs. Our commitment to service diversification is evident in the array of auto repair and maintenance efforts available to drivers, such as:
Automotive service franchises offering little in the realm of extended services often do not have the advantage of attracting and keeping customers. Big O Tires, however, equips franchisees with the knowledge to offer an array of services through our training program that fully prepares them for life as a one-stop-shop auto service provider that can help maintain a strong customer base. Big O’s training is conducted online at our Big O Tires Academy and in person at one of our fully operational Big O stores. By the end of four weeks, each new franchisee will have been fully introduced to our business model and brand and ready to handle any service requests that arise.
Our training is not limited to the technical details of automotive services. It also provides best practices and other insightful information that includes how to:
Big O franchisees can expect to receive additional support from our corporate team, even after the training program has been completed and their location(s) has celebrated its grand opening. It’s part of our commitment to franchisees, as they often play a significant role in our overall success as a brand by leveraging the growth of Big O Tires as we expand into new territories.
Our loyal customer base has come to expect that our franchisees can resolve nearly any automotive repair issue in one visit to their nearest Big O Tires franchise. Our ability to follow through on this and earn the trust of so many drivers is a testament to the outstanding work and results our franchisees have produced as part of our brand family!
Contact the Big O Tires team and see for yourself why our franchise opportunities are some of the most favorable in the automotive services industry!
1 Car Maintenance Schedule Guide; CARFAX, November 16, 2022
At Big O Tires, we strive to put entrepreneurs in a great position to succeed when they invest in our franchise. We research potential markets to find the best options to set up shop. Our franchise opportunities in Nebraska are a prime example of how Big O Tires finds promisingly hot markets that many others would overlook.
Our brand helps entrepreneurs capitalize on this significant demand by offering a Big O Tires business for sale in Lincoln, NE. During our many years in business, Big O has become one of the most trusted names in tire, oil change, and other vital automotive services. We have helped investors with many different kinds of backgrounds realize their dreams of tire franchise success under our brand. We believe our franchise opportunities in Nebraska are ideal for those entrepreneurs ready to put in the work to climb the ranks of auto shops in the area and follow the same path.
In many industries, business growth prospects are dependent on how they can stand out from the competition in customers’ minds. Those working in auto repair often find this to be true – which is why franchising with a well-regarded established brand can be their best option.
You’ll want to find an area that hosts plenty of demand with a customer base that requires the services you offer. Opening a Big O Tires franchise in Nebraska can help you establish your new business on solid footing. Lincoln, NE, has emerged as one of the best options in the Midwest for new businesses to enter for the following reasons:
Lincoln enjoys a stable and diverse economy with strengths in a variety of sectors. Auto shops benefit from the resulting consistent demand, as employed individuals rely on their vehicles for commuting and daily activities. Nebraska also has favorable tax policies and a supportive regulatory framework. Entrepreneurs can leverage these conditions to maximize their business output.
Lincoln has experienced steady population growth, driven in part by the presence of the University of Nebraska-Lincoln. A growing population translates to an expanding customer base for many businesses. Students, faculty, and local residents all contribute to the demand for vehicle maintenance and repairs.
Lincoln's central location within Nebraska positions it as a transportation hub. This means a steady flow of vehicles, both local and transient, passing through the city. An automotive services business can tap into this traffic and attract clientele in need of their services.
Big O Tires has done much more than establish ourselves as tire experts during our time in business. Through our training and support system, we set our franchisees up to provide other valuable automotive services that their customers appreciate.
Each Big O franchisee receives comprehensive training from our team so that their locations can offer our full set of services. The training also ensures that they can meet the high standards of our brand and of those our customers expect.
If you franchise with Big O Tires, you can count on offering this versatile set of automotive services at your locations:
If you are motivated to offer services of critical importance to drivers in Nebraska, consider opening a Big O Tires franchise in Lincoln.
When starting a new business in the automotive industry, business owners need support. Opening an auto repair shop is rarely an easy task, particularly for those who try to do it on their own. A traditional small business model typically limits the support a single business owner can receive. However, entrepreneurs who choose to franchise often receive plenty of valuable resources they can use to their advantage.
One important aspect to note about franchising is that not every opportunity comes with the same level of support from the franchisor. While some brands take a “sink or swim” approach with their franchisees, others are more active and hands-on. Sometimes, this can lead to the brand being too involved in their franchisees’ daily operations. In these cases, the entrepreneurs can end up feeling like employees, which defeats the purpose of running their own business. Most investors want a franchisor who understands how to offer comprehensive franchise support while allowing them to maintain their independence as owners.
At Big O Tires, we are proud to offer one of the best franchise opportunities in the entire automotive industry. Our team provides each franchisee with pre-opening training and comprehensive support. Having spent multiple decades in business, we know all about what it takes to thrive in the automotive services market. Combining our automotive industry knowledge with our franchisees’ ability to connect with vehicle owners in their areas has generated years of positive results.
Receiving robust support from a franchisor is crucial for those looking to start their own tire center franchise. Auto shop owners often face significant challenges due to the complexity of modern vehicles and the demanding nature of the repairs they commonly require. Business owners likely need access to resources, expertise, and guidance that can only come from working with an experienced brand. Some ways that automotive shop owners benefit from their franchisor’s support include the following:
Cars and other vehicles are among the most essential pieces of technology we own. Auto manufacturers are constantly testing and implementing technological innovations, often to increase safety and efficiency (1).
The right franchisor can offer training programs that keep their franchisees and employees updated on the latest trends, diagnostic techniques, and repair methods. This training ensures that franchisees can effectively address the complex issues modern vehicles present, thus enhancing the quality of service they provide.
Working in automotive services demands efficiency when managing customer requests and repair complexities. A franchisor's operational framework can offer valuable insights into efficiently managing appointments, optimizing service times, and handling peak seasons effectively. Franchised locations that utilize this framework typically experience improved customer satisfaction and retention rates.
Franchising provides entrepreneurs with the ability to learn from others who have experience within the franchise system. Franchisees can exchange knowledge, troubleshoot challenges, and share best practices with the brand’s leadership and even fellow franchise owners. This sense of community creates invaluable benefits, allowing franchisees to tackle problems collectively and learn from each other's experiences.
Established franchises often have a recognized brand presence that can build customer trust. However, not every brand has a positive reputation, particularly in industries that are as technical and customer service-driven as automotive services. For those who are interested in opening a franchise, choosing a well-known and reputable brand is advantageous.
Another important way franchisors can offer support is by supplying franchisees with marketing materials and assisting with the execution of marketing campaigns. Utilizing the right marketing strategy can help franchisees promote their services effectively. This assistance strengthens customer trust and loyalty, as the franchisor typically knows the best ways to interact and connect with their customer base. This efficiency boost to their marketing allows franchisees to drive more business—sometimes across multiple locations and regions!
Franchisees who want to work with an automotive repair brand that is equally invested in their success as they are should consider Big O Tires. Our well-rounded support lasts throughout our franchisees' tenure with our team. From the first day after signing the franchise agreement to the day of their location’s grand opening, our franchisees can rely on us to have their backs every step of the way!
Curious about how else Big O Tires supports our franchisees? Reach out to our team to discover the difference that franchising with Big O could make for you!
1 The impact of rapid technological evolution on the automotive industry; Anyline, February 22, 2023
Franchise opportunities in North Dakota are brimming with potential for the right investor, especially in the auto repair industry. Just about every community has frequent drivers who require regular auto maintenance and repairs to keep their cars functioning properly, and North Dakota is no different. Car owners are keenly aware of the important role that their vehicles play in their day-to-day lives. As such, they often highly value finding an automotive service shop that can handle all their automotive issues.
North Dakota has plenty to offer those working in automotive services. However, business owners will likely need to build a loyal customer base and high brand recognition to make the most of the market. Doing so under a traditional small business model can take time—if it’s accomplished at all.
Instead, entrepreneurs should consider a Big O Tires business for sale in Fargo, ND. Our Big O Tires franchise has demonstrated quality service for vehicle owners over multiple decades. In doing so, we’ve earned a great deal of credibility and appreciation from customers who require automotive repairs. The Big O Tires brand has steadily grown to be one of the most prominent names in the industry, leading more drivers to choose us when we open a location in their area.
Our franchisees have benefited directly from this, as car owners know the level of service they can expect from a Big O tire auto center. We’ve shown a capability to address the various needs of different car models beyond just tires. This gives Big O franchisees the extra versatility many potential customers seek from a “one-stop” auto shop.
The overall automotive services industry has been steadily on the rise. In fact, recent projections show that it’s expected to reach a value of $2,080.2 billion in 2031 (1). This spells good news for many in the industry, including those who take advantage of our franchise opportunities in North Dakota.
North Dakota presents a promising landscape for establishing an automotive services franchise due to a combination of factors that make it a conducive environment for such businesses. Several aspects, from the state's economy to its transportation needs, highlight why North Dakota could be an excellent location for your automotive services franchise.
North Dakota's economy heavily relies on agriculture, energy production, and manufacturing. These industries rely on a substantial number of different vehicles, from farming equipment to transportation trucks. This results in a consistent demand for reliable repair and maintenance services.
With these vehicles being essential to the state's economic activities, their proper functionality and maintenance are of utmost importance. This demand forms a strong foundation for a tire franchise to serve as a go-to solution for North Dakota’s vehicle maintenance and repair needs.
North Dakota's climate can be particularly harsh, with cold winters creating challenging road conditions. This climate places additional stress on vehicles, leading to wear and tear that requires frequent maintenance and repairs.
An automotive service franchise could capitalize on this need by offering specialized services. Given the challenges posed by the region's weather, there is likely to be a strong market for these offerings. Services such as winterization, tire changes, and regular maintenance to combat the effects of harsh conditions could be in high demand among local vehicle owners.
North Dakota's geography and vast rural areas contribute to longer commute distances and a heavy reliance on personal vehicles. With limited public transportation options in certain parts of the state, the state’s citizens heavily depend on their cars for daily transportation. This reliance increases the need for convenient and accessible automotive services.
Establishing an auto shop in strategic locations like Fargo would cater to this demand and provide essential services for the residents, ensuring their vehicles remain reliable and functional.
North Dakota's business-friendly environment and lower population density could mean less competition for auto repair shops. This offers franchise owners a competitive advantage and greater potential for establishing a dominant presence in the local market.
At Big O Tires, we've set our sights on expanding into Fargo, North Dakota, because we firmly believe in the territory’s potential. With so much of the population dependent on their vehicles, our auto repair franchise should have plenty of opportunity to show why Big O Tires is one of the most well-regarded brands in the industry.
Want to learn more about the process of opening a Big O Tires franchise in Fargo, North Dakota? Contact our team, and we will have an in-depth conversation about our plans for the territory and your potential fit as part of our brand!
1 Automotive Repair And Maintenance Global Market; Research and Markets, July 2022
Automotive franchise opportunities have long caught the eye of entrepreneurs for various reasons, starting with the number of cars on the road today, which inevitably requires repairs and maintenance. The crucial role these vehicles play in people's everyday lives, whether traveling to work, school, doctor's appointments, or other related destinations, places a high value on automotive services.
If repairs are not done correctly the first time or take an extended period of time to complete, it can have a major effect on people’s daily activities. When car owners require automotive services, they often try different nearby auto shops until they discover the one that surpasses the rest and will likely return for any future maintenance, repair, or replacement service needs.
This opportunity to capture returning clients makes investing in an auto repair franchise a smart choice. However, when choosing which brand to franchise with, entrepreneurs should consider the pros and cons most likely to affect an auto shop’s chances of success. Not all automotive franchise opportunities hold the same level of growth potential.
Big O Tires has earned a fantastic reputation within the automotive services industry. Customers love the versatility of our tire care, oil change, and other repair efforts, along with our outstanding customer service. Meanwhile, investors have come to find that the Big O team offers industry-leading support that enables them to quickly become a top choice in their local market. We have seamlessly expanded into new territories and have helped our franchisees build positive momentum to achieve their automotive business goals.
Franchises across all industries have demonstrated rapid expansion, with franchise output reaching over $826 billion in 2022. (1) When it comes to achieving franchise growth, several factors determine the potential of an automotive services business. This blog will outline some of them and how Big O Tires positions our franchisees to make the most of each.
A well-known and respected brand attracts customers, while a proven business model offers a roadmap for success. The support franchisors provide, including training, marketing assistance, and operational guidance, is also crucial. A franchisor that offers comprehensive support can help franchisees overcome challenges and maximize their growth potential.
Big O Tires has a well-documented history dating back over 60 years, providing some of the best auto repair services on the market. With each location we open, we instill our brand’s customer-first focus. This commitment allows Big O franchisees to realize the full benefits of our position within the industry and furthers our reputation with customers.
A franchise offering something unique or superior in a market with strong demand will likely have greater growth potential. Market research and an understanding of local demographics and consumer behavior are vital in assessing this demand. The significant need for auto repair services and years of experience within the Big O Tires team has helped us generate strong customer traffic.
The location of the franchise can significantly impact its growth. A franchise in a high-traffic area with the right demographic characteristics can attract more customers and generate higher sales. The level of competition in the area also influences earning potential; a market saturated with similar businesses can limit a franchise's ability to perform at a high level.
Big O Tires strategically opens new franchise locations in areas where a high volume of car owners reside. This makes it more likely they’ll visit our shops, as the convenience of having a local option heavily impacts decision-making.
Big O Tires designed our franchise opportunity to appeal to and offer entrepreneurs from a wide variety of career paths a chance to make the most of their investment. We don’t exclusively partner with mechanics with decades of experience in auto repair. Big O franchisees complete a thorough training program that is conducted prior to the opening of their location(s). This training familiarizes them with:
As a Big O franchisee, you'll emerge from your training fully prepared to take on life as an automotive services business owner. And with our ongoing support, the Big O Tires team will never stop in our efforts to help you continue to grow your location.
Ready to work with an experienced franchisor in the automotive sector? Contact Big O Tires, and we can discuss our franchise opportunities today!
1 Why Is Franchising Growing In 2023?; IFA, Jan 23, 2023
Indiana business owners considering franchise opportunities should ensure they find one that offers a strong path for growth. Following a traditional small business model can restrict the full potential of a new business venture because of limited access to support and resources.
Managing every business-related task can be difficult for investors, particularly if the organization is owned and run by just one person. Franchising gives potential owners a better chance of buying a business without the roadblocks associated with going it alone, as they can leverage the expertise and experience of their franchisor.
The tire service industry has constant demand as tires have a limited lifespan. The driving public prioritizes an auto tire center they can trust and feel confident returning to whenever they experience tire issues.
Big O Tires has a growing number of locations in Indiana, and has created an opportunity that allows local franchise business owners to position themselves as the ideal tire franchise for nearby drivers. We have been considered one of the best tire service providers in the market throughout our six decades of tenure and growth in the industry. Investors searching for the right business for sale in Evansville, IN, for example, will be excited to hear that we are ready to open a location in the area – and we are actively seeking the right franchisee to open it.
Indiana is a fantastic example of a growing market for businesses of all sizes and in most industries. Indiana was ranked as the sixth-best state for business in the US by Chief Executive in 2023 (1). Below are just some of the factors that helped Indiana earn that honor – and what makes the state a great setting for new businesses:
Indiana has one of the lowest corporate tax rates in the country and offers various incentives for businesses, including tax credits for job creation and capital investment. The regulatory environment is also designed to be straightforward and supportive, reducing the bureaucratic hurdles that can often impede business growth.
The state’s position in the heart of the Midwest provides significant logistical advantages. Indiana is within a day's drive of over half of the US population, making it an ideal hub for businesses that rely on transportation and distribution. Indiana also has a robust infrastructure, including an extensive highway system, major rail networks, and the internationally recognized Port of Indiana.
Indiana is home to several top-tier universities and technical schools, providing a steady stream of educated and trained workers. Additionally, Indiana's manufacturing heritage has created a workforce that's familiar with production, logistics, and operational efficiency. The state’s high percentage of well-trained and educated workers gives customers more confidence when visiting local service-based businesses.
The cost of doing business in Indiana is relatively low compared to other states. This includes lower prices for real estate, utilities, and labor. These lower costs can help new businesses stretch their startup capital further and increase their chances of success.
The state has a lower cost of living than the national average, and residents enjoy access to beautiful parks and cultural and sporting events. This quality of life can help attract and retain employees, making it easier for businesses to build a talented team.
At Big O Tires,At Big O Tires, our auto service team firmly believes that the best franchisor-franchisee relationships are ones that operate as a true partnership. This is why we work to enable new franchisees to hit the ground running with positive momentum and a firm grasp on the direction of their business.
Part of our commitment to making this a reality for Big O franchisees is evident in how we train them for life as franchise owners. We educate our investors on how to do the following:
At Big O, we are very confident about our franchise opportunities in Indiana and how investors can utilize them. This is due to our brand presence in the market and how we structure our franchise business model. We work alongside our franchisees as true partners so they can run their businesses knowing that the Big O Tires team has their back!
Excited to open a Big O Tires franchise in Evansville, IN? Reach out to us for more information about our franchise opportunities, and we can begin the process together!
1 Top 2023 Best & Worst States For Business Survey; Chief Executive, Apr 25, 2023
When opening a new franchise, one of the top concerns for many potential investors is finding a business model with the support they need. In the automotive business, there are many brands to choose from.
If you are interested in getting started in the automotive industry, you should start by looking for a franchise opportunity that is worthy of your investment. Not every automotive services brand is willing to put the same amount of resources behind you and your new franchise. You deserve a business model as committed to your franchise's success as you are. Our team has worked with investors from many different backgrounds to help them begin the careers they’ve always dreamed of.
Our car care centers have improved the performance of our clients’ vehicles for over 60 years. Our level of experience has made us one of the top names in our industry, as car owners know the quality of work that each of our locations provides. Not only that, but our vast experience in the automotive business has also shaped our franchise business model thanks to the resources and knowledge we have accumulated along the way.
In this blog, we will discuss the importance of working with a franchisor that you can rely on to support your business. We’ll also share how the Big O team works hard to be the best possible franchisor for investors like you.
Starting a business in the automotive industry can be daunting, especially for individuals who may not have prior experience in a rather technical industry, such as automotive services. Investing in a reliable brand with a comprehensive training program ensures you’ll receive the necessary knowledge and skills to run your franchise successfully. Franchisees who join with brands like these can quickly gain insights into the industry, operational processes, and best practices that will help them win customers. It can also help them avoid costly mistakes and accelerate their learning curve, increasing their chances of success.
At Big O Tires, we know that running an automotive services business involves various complex tasks, including marketing, operations, managing finances and budgets, and, of course, handling everything related to vehicle care. As your franchisor, our experience allows us to provide continuous guidance and assistance in these areas. In fact, we’ve helped many franchisees overcome challenges and optimize their operations through the years.
Whether you need marketing materials, operational manuals, tips on managing our point-of-sales systems, or access to a network of experienced professionals, we can provide it. These assets ensure that you have a solid foundation to build upon so you can focus on growing your business.
Franchising with a well-recognized brand can provide many more advantages than starting a business from scratch. These benefits include not only the brand's established reputation and customer loyalty but also a myriad of other aspects that can simplify the process of launching and operating a business.
Consumers gravitate toward brands they know and trust, which can give franchisees a significant competitive advantage, especially against smaller, lesser-known businesses. With franchising, building a customer base from scratch is unnecessary, thus saving time and effort.
Franchisees can leverage the existing marketing efforts of the brand, often leading to a quicker return on investment.
Franchisors generally have established relationships that can offer franchisees access to better pricing, terms, and supply chains. They would likely not have access to many of these assets if they worked independently, particularly in the early stages of business.
Franchisors like Big O offer comprehensive training and support to help new franchisees succeed in their respective industries. For example, Big O provides insights into the automotive industry, guidance on bookkeeping, and advice on inventory management.
Perhaps the best way to decide if a franchisor is right for you is to speak with their current franchisees. Reaching out to them will help you learn from their experience and see what level of support the franchisor provides. (1)
Want to know what Big O Tires franchisees say about us? Get in touch with our team to hear from current franchisees and learn more about our franchise opportunity.
1. 10 Key Things to Consider When Evaluating a Franchise Opportunity; AllBusiness, May 18, 2023
Given the long-term unpredictability of the economy, it makes sense to invest in a recession-resistant business. Opening a wheel and tire franchise places you in an industry with consistent demand, even when times are hard. If you follow the franchising route, you shouldn’t work with just any brand that claims to offer recession-resistance. Instead, find a franchisor with a proven track record of success even during an economic recession – like Big O Tires!
Big O has been involved in the world of wheels and tires since 1962, earning us valuable insight to share with our franchisees. Since our start, we’ve witnessed and adapted to the continuous innovations that have shaped the automotive industry. Staying one step ahead of today’s developments is what has informed our mindset. Our team takes pride in how the Big O franchise opportunity has become one of the most desirable recession-resistant investments on the market!
In this blog, we’ll explore the effectiveness of our recession-resistant business model and how it's helped our Big O Tires wheel and tire franchise successfully ride any waves of economic uncertainty.
During economic downturns, when businesses struggle and financial uncertainties prevail, certain franchises are well positioned to weather the storm. These franchises typically operate in industries that provide essential goods or services, demonstrating consistent demand even in challenging times. The automotive services industry Big O Tires franchisees operate in is no different, with its value expected to reach $76.91 billion by 2027 (1).
Among the foremost reasons to choose a recession-resistant franchise are stability and security. Businesses that offer neither are more likely to experience significant declines in revenue or even closure during a recession. Recession-resistant franchises earn their label by maintaining a steady customer base and reliable income streams through rough periods. By opening a franchise whose services are in demand no matter the economic conditions, entrepreneurs can mitigate the risk associated with downturns - safeguarding their investment.
Moreover, recession-resistant franchises often survive due to brand recognition and established systems. Franchises like Big O Tires have been operating successfully for years, building strong brand identities and loyal customer bases. This brand equity helps us maintain a competitive edge even during challenging times.
Consumers tend to gravitate towards familiar and trusted brands when financial uncertainty looms, perceiving them as safer and more reliable options. By working with an established brand to start a franchise business, entrepreneurs can leverage this consumer trust and gain a head start in their business endeavors.
Another crucial advantage of recession-resistant franchises is the potential for long-term growth. While economic downturns may temporarily slow overall business activity, they also create opportunities for expansion and consolidation in the market. Recession-resistant franchises can seize the opportunity to gain market share and expand their operations.
Further, when the economy eventually recovers, these franchises are well-positioned to capitalize on the increasing demand and enjoy substantial growth. By investing in a recession-resistant franchise, entrepreneurs can position themselves for long-term success and reap the benefits of a recovering economy.
Additionally, opting to franchise often gives investors support and guidance from their franchisor. These brands typically provide training, operational support, and access to established supply chains. This makes it easier for entrepreneurs to navigate the challenges of starting and running a business.
During and after a recession, this support is valuable. Franchisees can rely on the expertise and experience of the franchisor to overcome obstacles and handle shifting economic environments by making informed decisions. This level of assistance can be a significant advantage, particularly for individuals with limited entrepreneurial experience or new to the industry.
Investing in a recession-resistant franchise opportunity with Big O Tires will offer you significant importance and value – no matter the state of the economy. We can help provide stability, security, and a consistent customer base even during harsh economic times. With our established brand recognition and support systems to bolster you, you can minimize risks and position yourself for long-term growth. By capitalizing on the enduring demand for essential automotive services, working with Big O offers a promising investment with a chance to thrive, even in challenging economic times.
Want to learn more about Big O Tires' resilience in a recession? Contact our team, and we can share the steps we take to protect your investment!
1. 8 Non-Obvious Recession-Proof Business Ideas for 2023; P3 Cost Analysts, Aug 24, 2022
Identifying and building multiple revenue streams is a business best practice that is important for entrepreneurs to abide by no matter what industry they choose to enter. Throughout our 60 years in business, Big O Tires has worked to establish a strong variety of revenue streams for our automotive service franchise opportunity.
Not only does this give our investors a smoother path to emerging as a top auto repair choice for drivers in their territory, but it also typically strengthens the performance of the Big O Tires brand overall. One of the main reasons we dedicate so many resources to training and supporting our franchisees is that their success also drives our success. This is evident in how we have grown from our humble beginnings to now boasting well over 450 locations in 25 states across the country.
Many automotive service businesses, both big and small, like to focus on just one area of car maintenance, whether it is the engine, battery, lights, or another specific part. While that may work for their brand strategy, it can hinder their ability to drive significant revenue – which is especially frustrating for entrepreneurs who chose to invest in an auto repair franchise (if the brand even offers one).
Big O Tires is one of the few auto repair franchises that can service several different parts of a vehicle rather than just one. Cars play a vital role in the average American’s daily life – but they also have many parts that are liable to break down and need maintenance or repairs (1), especially as they get older. As a result, vehicle owners are sometimes faced with the task of taking their valuable possession to a qualified auto repair specialist who can address their vehicle’s issues.
They will likely want to choose a repair shop that can resolve as many issues as possible in one visit rather than taking multiple trips throughout their nearby area to auto shops that specialize in one part. Not only is this not economical for the driver, but it can also be dangerous if they are driving a car that is not functioning properly to and from different repair shops.
This is where an automotive service franchise with Big O Tires makes all the difference, as our franchisees are trained to offer a variety of services under one roof. Doing so can allow them to quickly win over potential customers while simultaneously generating multiple streams of revenue from a single car appointment. Some examples of the many automotive services that drivers choose Big O Tires to handle for their vehicles are:
While some drivers wait until their car is broken down and needs our full-service repairs to get back on the road again, most recognize that vehicles should be taken in for check-ups and maintenance work regularly. At Big O Tires, we don’t exclusively focus on the treatments for “disaster” scenarios. We also provide the necessary maintenance services that keep many of our customers’ cars running smoothly.
Whether they first visit us because they need to repair broken parts or simply need to get a check under the hood to ensure everything is running well, many drivers are impressed at the level of service they receive at their nearest Big O franchise. This is partly due to how we structure our pre-opening training for each new investor who chooses to franchise with us.
Our comprehensive support programs ensure that each Big O Tires franchisee has everything they need to properly service each vehicle brought to their location and leave customers with a positive impression from their visit with us. Building the ideal customer experience is another important part of establishing a reliable revenue stream in most industries – especially one as reliant on customer service as the auto repair industry.
Having a diverse set of service offerings and a solid system for preparing franchisees for their interactions with customers are two crucial components of our support for our franchisees . Our commitment to this focus has helped the Big O Tires team grow exponentially since opening our first location over 60 years ago, as we now have more than 450 locations operating across the US – and we’re excited to add even more very soon!
1 Car Maintenance Guide: Everything You Need to Know; Kelly Blue Book, Apr 10, 2023
When entrepreneurs choose to start a new business in the automotive industry, they will likely need to consider the specific niche or role they will fill. Determining this will not only help them set realistic expectations for their new business and plan their financial investment accordingly, but it will also aid them in their efforts to attract customers. After all, if a vehicle owner does not know what kind of automotive services they can expect to find at a given repair shop, they will most often choose to go elsewhere for their vehicle’s needs.
While some auto maintenance business owners feel that focusing on a niche can limit their earning potential and the size of their customer base, that is not always true. Big O Tires is a great example of this, as we have expanded our line of services to include far more than just tires. Thanks to our six decades of industry experience, we are skilled in solving the biggest challenges that regularly lead drivers to bring their cars into automotive repair shops to have them fixed. As a result, our franchisees are well-positioned to fill a unique niche in today’s automotive industry, especially compared to other franchise opportunities on the market.
As we mentioned earlier, determining and targeting a niche can make a crucial difference in how any new business venture fares. Establishing a niche is not just something that a business owner can do overnight. Instead, they need to develop a set of focused actions that their business must commit to and follow through on every day they are open. Building a niche(1) allows many businesses to do the following:
Minimize competition – By choosing to focus on a niche, a business is often better able to avoid direct competition with the big names in their industry. Consumers in the niche market typically prefer organizations that commit to their niche and turn to them first before the brands that are targeting the entire market.
Build credibility – Niche-driven businesses are more likely to be seen as experts and thought leaders when it comes to topics, challenges, and discussions in their area of focus. This often grants them more visibility, trust, and loyalty with consumers instead of just being another generic “face in the crowd.”
Find and communicate effectively with a loyal audience – Consumers with specific needs or values can frequently find themselves disappointed in the lack of a product or service that directly addresses what they are looking for. While larger brands are often too big and busy to focus on them, a company that aligns with a customer’s niche can discover a built-in competitive advantage that allows them to concentrate on high-quality customer service and establishing long-term relationships with these potential customers.
Cut down on marketing expenses – A more targeted audience typically gives an organization more “bang for their buck” when it comes to marketing costs. Companies that target the mass market have to cast as wide of a net as possible - including making the significant financial investment that comes with developing that marketing net. Businesses utilizing niche marketing can drill down to a more targeted audience who are more likely to resonate with and appreciate what the company offers.
Creating a niche is easier said than done – it takes a significant investment of time, finances, and other resources that many small business owners cannot afford on their own. This is why Big O Tires has worked to build the ideal niche franchise opportunity in the automotive service industry. As a leading franchisor, we take our responsibilities to those who choose to invest with us very seriously. The Big O Tires team supports our franchisees in a variety of ways, including providing comprehensive training to set franchisees up for success. Here are some examples of the things we do to help our franchisees succeed:
Finding a niche in a competitive industry is usually a difficult task, but with Big O Tires , our investors can feel confident about their chances of success. With a rich brand history and a widespread network of franchise locations that continues to expand, Big O Tires has demonstrated an excellent ability to help our franchisees connect with niche audiences in their area.
Want to learn more about how we can help you find the ideal niche audience for a tire and auto service franchise? Contact us to start a discussion with us today, and we’ll be happy to show you our methods and process!
1 How to Find Your Business Niche; Business News Daily, Feb 21, 2023