How to Start an Auto Shop Franchise

May 22, 2023
Cars lifted up in a auto repair franchise

Starting a new auto shop from the ground up is a major undertaking with a lot of components, which is why so many independents start small.  However, if you choose [SM1] an established brand like Big O Tires to open an auto shop franchise, you will have an experienced brand that can help you open a larger operation with 9 to 12 lifts and multiple service offerings. Having operated in the auto repair industry for 62 years, we have a proven franchise system to get an automotive services business off the ground and in a strong position within your market.

Auto repair stores can be recession resistant due a consistent level of consumer demand that makes them an attractive business venture for investors. With such a high number of cars regularly on the road, there’s an inevitable need for maintenance and repair work – leading most consumers to seek expert car care. With over 465 locations and growing, Big O Tires has carved out a niche in the auto shop franchise market that caters to middle class neighborhoods that value great customer service, a clean friendly environment, and an honest value for their money. 

How You Can Get Started

There are several steps that you will likely have to take before you can open an auto shop franchise. The natural advantage of franchising is to receive a high level of support and guidance throughout this process.

Step 1 - Conduct Initial Research

First, visit the websites of relevant brands and do your due diligence to determine which franchise opportunity aligns with what you wish to accomplish in your next business venture.

Step 2 - Site Selection

Once you have decided which auto maintenance brand you want to partner with, you should also research and decide on the market you want to enter. Ideally, your franchisor will help you find and start putting together what you need in the specific location within the territory that you have chosen.

Step 3 - New Construction vs. Using an Existing Building

When you have your site picked out, you can next decide whether or not to construct a new facility or use the existing building if one is on the site. You will want to consider the costs you could incur for each situation, along with the benefits that they can bring for your new franchise.

Step 4 - Purchasing Equipment

An automotive services franchise often requires very specific equipment and other inventory to deliver a quality level of service to customers. You should determine the optimal amount of equipment you’ll need to operate a successful auto mechanic business and balance it with what you can afford to purchase.

Step 5 - Hiring Staff

In an industry as technical as automotive services, you will need to hire staff that are adequately trained and knowledgeable on the work they will do for your customers’ vehicles. You will likely want to hire staff that have Automotive Service Excellence (ASE) certification or individuals that are willing to obtain it before starting their employment with your franchise.

Step 6 - Franchise Marketing

Your franchise marketing efforts should start before you celebrate your grand opening to ensure that your new franchise will have plenty of momentum from the start. An experienced franchisor with plenty of industry expertise and marketing resources can offer plenty of value in this area on your behalf.

Step 7 - Celebrate Your Opening

Now you are ready to open your automotive services franchise and welcome new customers to your business. With the franchise process complete, you can now shift your focus to day-to-day operations and establishing yourself as the preferred option for auto maintenance among those in your area.

Owning a franchise requires a significant commitment of finances, time, and other valuable resources, so you'll want to choose a franchisor who shares your enthusiasm for seeing your franchise succeed. At Big O Tires, we use our own specific franchise process to help new franchisees like you get started and hit the ground running with positive momentum.

With how we structure our automotive repair franchise, the Big O Tires brand relies on the success of individual franchisees like you. It’s just part of the reason why you can join the Big O Tires family with confidence, knowing we are here to support your auto shop franchise along the way!

Reach out to us today to learn more about the Big O Tires franchise process and get started!


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Please note that the information contained on this website does not constitute the offer of a franchise and that such offers will be made only in conjunction with the presentation of Big O’s Franchise Disclosure Document in states where we are first registered, excluded, exempted, or otherwise qualified to offer franchises in that state. Big O Franchises are not available in all states. MN Reg. File No. F#4842
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