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How Brands Can Support Franchisees in the Automotive Industry

August 28, 2023
A car engine is being worked on in an automotive franchise garage.

When starting a new business in the automotive industry, business owners need support. Opening an auto repair shop is rarely an easy task, particularly for those who try to do it on their own. A traditional small business model typically limits the support a single business owner can receive. However, entrepreneurs who choose to franchise often receive plenty of valuable resources they can use to their advantage.

One important aspect to note about franchising is that not every opportunity comes with the same level of support from the franchisor. While some brands take a “sink or swim” approach with their franchisees, others are more active and hands-on. Sometimes, this can lead to the brand being too involved in their franchisees’ daily operations. In these cases, the entrepreneurs can end up feeling like employees, which defeats the purpose of running their own business. Most investors want a franchisor who understands how to offer comprehensive franchise support while allowing them to maintain their independence as owners.

At Big O Tires, we are proud to offer one of the best franchise opportunities in the entire automotive industry. Our team provides each franchisee with pre-opening training and comprehensive support. Having spent multiple decades in business, we know all about what it takes to thrive in the automotive services market. Combining our automotive industry knowledge with our franchisees’ ability to connect with vehicle owners in their areas has generated years of positive results.

The Important Role of Franchise Support

Receiving robust support from a franchisor is crucial for those looking to start their own tire center franchise. Auto shop owners often face significant challenges due to the complexity of modern vehicles and the demanding nature of the repairs they commonly require. Business owners likely need access to resources, expertise, and guidance that can only come from working with an experienced brand. Some ways that automotive shop owners benefit from their franchisor’s support include the following:

Technological Advancement Training

Cars and other vehicles are among the most essential pieces of technology we own. Auto manufacturers are constantly testing and implementing technological innovations, often to increase safety and efficiency (1).

The right franchisor can offer training programs that keep their franchisees and employees updated on the latest trends, diagnostic techniques, and repair methods. This training ensures that franchisees can effectively address the complex issues modern vehicles present, thus enhancing the quality of service they provide.

Streamlined Operations

Working in automotive services demands efficiency when managing customer requests and repair complexities. A franchisor's operational framework can offer valuable insights into efficiently managing appointments, optimizing service times, and handling peak seasons effectively. Franchised locations that utilize this framework typically experience improved customer satisfaction and retention rates.

Access to Experienced Professionals

Franchising provides entrepreneurs with the ability to learn from others who have experience within the franchise system. Franchisees can exchange knowledge, troubleshoot challenges, and share best practices with the brand’s leadership and even fellow franchise owners. This sense of community creates invaluable benefits, allowing franchisees to tackle problems collectively and learn from each other's experiences.

Marketing and Brand Recognition

Established franchises often have a recognized brand presence that can build customer trust. However, not every brand has a positive reputation, particularly in industries that are as technical and customer service-driven as automotive services. For those who are interested in opening a franchise, choosing a well-known and reputable brand is advantageous.

Another important way franchisors can offer support is by supplying franchisees with marketing materials and assisting with the execution of marketing campaigns. Utilizing the right marketing strategy can help franchisees promote their services effectively. This assistance strengthens customer trust and loyalty, as the franchisor typically knows the best ways to interact and connect with their customer base. This efficiency boost to their marketing allows franchisees to drive more business—sometimes across multiple locations and regions!

Franchisees who want to work with an automotive repair brand that is equally invested in their success as they are should consider Big O Tires. Our well-rounded support lasts throughout our franchisees' tenure with our team. From the first day after signing the franchise agreement to the day of their location’s grand opening, our franchisees can rely on us to have their backs every step of the way!

Curious about how else Big O Tires supports our franchisees? Reach out to our team to discover the difference that franchising with Big O could make for you!

1 The impact of rapid technological evolution on the automotive industry; Anyline, February 22, 2023

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Big O Tires, LLC
4300 TBC Way
Palm Beach Gardens, Florida 33410
(561) 383-3000
franchise@bigotires.com
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Please note that the information contained on this website does not constitute the offer of a franchise and that such offers will be made only in conjunction with the presentation of Big O’s Franchise Disclosure Document in states where we are first registered, excluded, exempted, or otherwise qualified to offer franchises in that state. Big O Franchises are not available in all states. MN Reg. File No. F#4842
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