.png)
-19.png)
OUR
DELIGHT OUR CUSTOMERS THROUGH HONEST,
WORRY - FREE TIRE AND AUTO SERVICE.
EMPOWER OUR FRANCHISEES TO DELIVER HONEST,
WORRY - FREE TIRE AND AUTO SERVICE
How Do We Do It?
As a new franchise owner, you’ll go through our New Franchise Orientation (NFO), a primer designed to help you understand what makes Big O Tires one of the leading tire franchises in North America. More importantly, you will be guided through our experience-focused culture, learning to create outstanding customer interactions each and every time. You will also receive access to our online training site, TBC University, which boasts over 400 cataloged courses.
New Franchise Orientation provides extensive insight into customer relations and service techniques. From teaching advanced phone skills to an inclusive overview of our product lines, we set the stage to turn your new franchise into a proud member of “The Team You Trust."
14 Core Courses on best practices and fundamentals including the sales process, bookkeeping, tire changing and mechanical service and repair
Guidance and mentoring from tenured, well-performing franchisees
Overviews on distribution, finances and supply chain management
Extensive documentation with detailed answers about the business including standards, policies and procedures
THE BENEFITS
WE EMPOWER YOUR BUSINESS WITH:
STATE OF THE ART WEBSITE AT BIGOTIRES.COM
O Ordering tires
O Ordering shop supplies
O Retail Pricing
O Calculating and submitting royalty payments
BIG O TIRES BUSINESS CENTER, A ONE-STOP DESTINATION FOR:
O Viewing invoices
O Receiving notifications and alerts
O Storing and viewing core business documents
O Transferring products and warranties
O Supports mobile devices & tablets
O Shop by vehicle query enabled
O Zip code-centric customer lead generation
O Managed and updated daily by Big O with the latest promos and deals
EXCEPTIONAL FLEET PROGRAM RELATIONSHIP OPPORTUNITIES
O Established partnerships
O Access to major fleet accounts
O Local and national opportunities
COMPREHENSIVE POINT OF SALE SYSTEM
O Enhanced performance dashboard with KPI reporting
O Seamless integration with most accounting software
O Built-in A/R and A/P functions
AWARD-WINNING MULTI-CHANNEL MARKETING
O National marketing fund supports creative development
O Powerful promotions (TV, radio, print, direct mail & digital)
O Industry-leading digital marketing
O National CRM & SEM programs
O Brand Reputation Management Program
WE SUPPORT YOU
Advantages for Big O Tires franchisees.
O History – a 56-year heritage, award-winning reputation, known as The Team You Trust
O Purchasing power
O Shared services
O Business systems, including a comprehensive point of sale system
O Exclusive Big O branded tires and automotive accessories
O Warranties – tires and service
O Roadside assistance
O Dynamic online business center
O State-of-the-art, high-traffic consumer website (www.bigotires.com)
O Award-winning multi-channel marketing
O Brand standards and specifications
O National tire distribution network
O Exceptional fleet program opportunities
O Ongoing innovation
Support includes:
O Site selection
O Site development
O Training
O Store merchandising
O Inventory management
O Recommended retail pricing/model stock program
O Five-step VIP Service approach to customer retention
O A franchise business consultant
O Credit card program
O Market intelligence
O IT – computers, software, email
-18.png)
