HOW COULD OWNING A BIG O TIRES
HELP YOU RETAIN MORE CUSTOMERS?
Are you finding it difficult retaining customers for service beyond the manufacturer warranty or service agreement? For a detailed look into how diversifying could help you retain more customers and benefit your dealership, check out our video.
make or become more diverse or varied.
continue to have (something); keep possession of.
become larger or greater over a period of time; increase
Investing in the Aftermarket Automotive Industry presents the opportunity for independent automotive dealers to extend automotive care and services beyond the manufacturer warranty. Today, there is a total of 279 million vehicles on the road in the U.S. averaging an age of 11.7 years. Buyers are simply keeping their vehicles longer after traditional manufacturer warranties expire. Aftermarket Sales, General Auto Repair, and Auto Part Store sales grew a total of 2.2% from 2016-2017. This explains why the Aftermarket Autocare Industry is projected to do nearly $433 Billion in annual sales by 2021.
(Auto Care Associations 2019 Fact-book)
Retaining a customer beyond the average 4 year manufacture warranty can be a challenge for any dealership. By becoming a Big O Tires franchisee, you become a part of the elite brands that consumers have trusted for more than 55 years, giving your existing customers service options when the manufacturer warranty expires.
By diversifying, opportunities previously unavailable to OEM Dealerships become possible. For example...
National Fleet Programs
Direct relationship with established franchise brands and TBC, an industry giant.
Exposure to a larger base of customers
Multi-unit (Area Development Opportunities)
Powerful local and national marketing
WHAT ARE OTHER DEALERS SAYING?
We strongly believe in the Willis brand value in our community. Partnering with the Big O Tires franchise presents new opportunities to strengthen our aftermarket service presence, such as directing large fleet-vehicles to the Big O Tires stores.
Additionally, while selling over 200 pre-owned cars per month and taking in many cars on trade, we feel we can be one of our biggest customers by purchasing tires from our Big O Tires stores and ensuring our customers will remain Willis Automotive customers."
~ John Holstrom, CFO