It’s no secret — Americans love their automobiles now more than ever. Today, there are an estimated 288.3 million vehicles on US roads, and many of them are being kept by their owners for a longer time period, on average, just over 12 years1. What all this means is that tire franchise opportunities with Big O Tires make a whole lot of sense!
The fact is, ours is a recession-resistant industry that the tried-and-true Big O Tires business model takes full advantage of. Eighty cents of every auto repair dollar are currently spent in the wheel well. As a Big O franchisee, you’ll be uniquely positioned to capitalize on that opportunity, with incredible purchasing power established through our national tire distribution network. Furthermore, while you’ll be free to operate as your own boss, you’ll have an experienced industry team behind you, giving you outstanding support, providing you with deep resources, and offering training that’ll help you excel as a business owner.
We know how important it is to let communities know about their local Big O Tires location, so we spend considerable time, effort, and resources crafting national advertising campaigns that get the word out. Our award-winning, multi-channel marketing keeps the Big O name front and center, and our cache of marketing templates will allow you to craft hyperlocal strategies of your own to reach your best customer. We’re proud of everything the Big O Tires brand has to offer, and don’t mind saying so!
1Auto Care Factbook, published by Auto Care Association, 2021
